Alan Kappauf has more than 20 years of progressive strategic marketing and business development experience in the utility and financial services industries. He has also successfully developed, launched and sold several successful entrepreneurial ventures. For EPP, Alan manages all aspects of marketing – including online strategy, social media activity, and content marketing – as well as web design, surveys, analytics, market research, competitive intelligence, and brand compliance.
Prior to EPP, Alan worked in various capacities within the electric, gas and water utility sectors. His diverse background includes marketing and competitive intelligence roles at Conectiv, a Fortune 500 electric and gas utility based in Wilmington, Delaware, as well as business development and new product development roles at American Water, the largest publically-traded water and wastewater company in the U.S. While at Conectiv, Alan developed, launched and managed the competitive intelligence function to facilitate the company’s entrance into newly-deregulated markets. In Pennsylvania alone, his efforts directly contributed to the attainment of the 4th largest market share out of 70 energy suppliers at the end of the first year of deregulation. At American Water, as part of the market-based business, Alan helped form partnerships with gas and electric utilities, water utilities, and municipalities, and also successfully identified, developed and launched 5 new products generating millions of dollars in incremental annual revenue.
Alan has also been a successful entrepreneur, having created, nurtured, and sold multiple business ventures in niches such as business card printing, e-commerce, training services, and online marketing. Earlier in his career, Alan spent 8 years at Chase Bank in roles of increasing responsibility. These roles included managing the competitive intelligence function for the credit card business, managing the product development function for the online banking business, and serving as relationship manager for a portfolio of affinity credit card partnerships.
Alan has a B.A. in Marketing and Management from Kutztown University, and an M.B.A in Marketing from the University of Delaware. He has earned his Stage Gate certification from Innovation Framework Technologies, took advanced-level courses in SEO and online advertising from Marketer’s Braintrust, and successfully progressed though the Acclivus Consultative Sales Training Curriculum. He has also received Six Sigma Yellow Belt certification from American Water.